Brand Camp 2024

2024 Branding Challenge

Create the soul of your business with this 8-session power course. Work creatively through a series of conversations and exercises.

Starts FRIDAY, JANUARY 12, 2024
10am-11am CST

Meets every 2 weeks
Held online with Zoom, this will be an interactive session

$99 before January 1, 2024, $199 after
Limited to 12 participants

Week 1: Strategy

Niche and Target
Vision Statement

Week 2: Who Am I?

Vision Board
3 Headlines
Corporate Profile

Week 3: Logo & Style Guide

Color Palette and Fonts
Style Guide
Logo Variations

Week 4: Web

Web Strategy and CTA
Wire Frame
URL for Email and Web

Week 5: Social Media

Social Media
Cover Art
Favicon & Avatars

Week 6: Networking

Networking Plan
Elevator Speech

Week 7: Staying in Touch

Newsletters and Collecting Emails
Building Relationships

Week 8: Thought Leadership

Booking Events and Teaching
Getting Published

Upon completion you will have:

  • corporate profile - develop a description of your company's personality, target, niche
  • branding profile - a strategy to develop the words and images that represent your business
  • instruction on what you will need for your logo design and style guide, the instruction book to your brand
  • a web strategy for developing your website
  • instruction on creating and connecting social media
  • a marketing plan that includes networking and thought leadership
What is included with this course:
  • 8 live sessions with Maria for instruction and questions
  • Workbook pages for each session that include tips and exercises
  • BONUS: A very special rate on Via Maria website and DIY packages upon completion of the course
What this course is not:
This course does not include any graphic or web design, it is purely stratey and planning. The course is completely DIY with professional guidance and inspiration.


Ready to take this incredible journey into the heart and soul of your business? You will enjoy this creative advenure building a precious relationship with your business, and maybe even the business person you strive to be. Register today to get your discounted price!

"Creativity is seeing what others see and thinking what no one else ever thought."
- Albert Einstein