Web Marketing

Here are some places that you can list your business to increase exposure and get more web traffic to your website. Remember the importance of synchronizing your marketing message across all of these sites.

To do the following, you will need:

Set of avatars - either your photo or logo or graphic element that you use repeatedly, as a 200x200 and 100x100 and 50x50 graphic I can make these for you if you need a set
A short sentence about your company
A longer description about your company
A nice photo of yourself (need a photo? email Brenna!)
A profile name - about 8 lowercase letters - that you can use for all of your accounts - make sure it isn't taken first! i.e. viamaria is my username on most sites

Where to list your company:

Google Places - local business directory, you'll need to verify either by phone or postcard before it posts live, ask your friends to write reviews for you!
Yelp - be sure to complete your profile and write reviews for your business and other businesses
Facebook Fan Page - invite all of your friends once you set it up
LinkedIn - your own professional bio
LinkedIn - your company
Twitter - it's important to post frequently, as your keywords will be searched by others and that is how you'll get more followers
You Tube - call me if you need some simple videos to post - Google owns YouTube, so this is great for search engine results!
Amazon - (you create your profile, and you review every product you purchase from this site - you'll be impressed with the results)
Craigslist - post your products and services for sale on this site, and upload pics and your logo - you can also use HTML to make your posting look like a little webpage

Please note that you can crosslink your Twitter to Facebook Fan Pages and LinkedIn, so that when you Twitter, it will feed to all of your other social media pages. You can also post a Twitter feed on your homepage, or any page of your website. (see www.mariyurveda.com for an example of this.)

You can also promote in other communities, for example, I belong to a few "NING" sites that offer like minds a place to blog, share photos, and even twitter within the site. You'll need to find these communities on your own, or I can help you search for them too. But NING has offered the best communities that I have found so far.

Once you have all of these accounts set up, I can add the icons to your website so that you have links to them. We can also add the icons to your newsletter template.

Email

Google Apps

Congrats, you now have email with your own domain, using Google's Gmail system. Although I do not support email setup or troubleshooting, there is tons of help over at Google.com. If you can't find the answer in their support docs, you can post to the help forum and Google actually responds to most questions in here.

Not sure whether to use POP or IMAP? Here is the difference:

IMAP offers 2-way communication, so whatever you do in your email client gets sent back to Gmail.
IMAP is good if you are downloading your email to multiple computers or mobile devices. Keeps it all sync'd.
IMAP is more stable. POP may lose messages or download multiple times.

POP EMAIL: Having a little trouble setting up your POP email accounts with your new Gmail? They offer support here »
IMAP EMAIL: Having a little trouble setting up your IMAP email accounts with your new Gmail? They offer support here »

WEB MAIL: To login to your Google Apps email account online, just go to your domain and add /webmail after the address. For example: http://www.via-maria.com/webmail. This will allow you to login to your account online.

Web Stats

Google Analytics

You can log into your Google Analytics account at google.com/analytics. If you don't have a login, please register for your account on that page, then let us know what email you have registered with, and we will link your account to your web reports.

Still having troubles? Contact us via email or call 480.307.9222.

LOGO FILE TYPES

RGB - for use on your monitor or basic inkjet printer

CMYK - for use on a printing press or postscript printer or if you're sending out to any copy/print shop

BW or Grey - for 1-color printing

TIF - (304 dpi resolution) printing press or printing from your printer, can be resized smaller, but not larger by more than 25% - Microsoft Word

EPS - vector - for embroidery, printing press, signage, can be resized any amount - you most likely can't preview on your computer

JPG - (72 dpi resolution) web, power point, email, Word (if not to be printed out) - recommended for photos, not graphics - can be resized smaller, but not larger by more than 25%

GIF - (72 dpi resolution) web, email - recommended for graphics files, not photos - don't resize

PNG - (72 dpi resolution) web, but has a transparent background, so it sits nicely on top of colored backgrounds

Please note that 72 dpi is considered low-resolution and 304 dpi is considered hi-resolution. Sometimes 216 works for simple printing or photos that don't have to be absolutely perfectly crisp.

AVATARS

SIZES: 200x200 pixels, 100x100 pixels, 50x50 pixels, 25x25 pixels

USE: You can use either jpgs or gifs (each site has it's own protocol). Use these for your:
• Facebook Page Photo
• LinkedIn Company Photo
• Twitter Icon
• Myspace Photo
• YouTube Icon
• any site that you are networking your business on - this is great for reinforcing your brand!