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Sending E-Newsletters
E-newsletters are a fabulous way to stay in touch with people you know...especially your family, because running a small business obviously
takes time away from them, and what better way to share with them what you do all day? Ok, so we're not just going to send emails to our
familes, but I'm sure they'll be happy to be included on the list.
I recommend sending a monthly newsletter out to your list. You don't want to send it out more than that. Your list will be glad you're
not spamming them, and you'll be glad you don't have to put it together more than that. No need to start a side business as an author.
Managing your Newsletter
The easiest way to get started with a monthly newsletter is by subscribing to an online service. The top and best service I have found
is Constant Contact. Their product is very easy to use, they have excellent customer service
and follow-up, and it is quite reasonable in terms of cost.
Another great service...and it's FREE...is MailChimp. And it's funny. You'll get to know
the little monkey as he walks you through, and comments, on all the set up processes of getting your lists set up, your newsletter
designed, and sending out your blasts.
Both of these services offer multiple lists, so you can send out your newsletter to specific targeted lists. It also tracks the bounce-backs
and manages the bad email addresses. Both are very strict with the addresses you can add to your lists - so if you buy a list and try to add it,
you may have some troubles. They are on the lookout for spammy!
Speaking of spammy, newsletter lists are not meant for adding every single person you come in contact with. Don't be adding your dentist,
that guy you met briefly at the networking event, and the lady you bought that gorgeous picture from at the Art Walk. Be discerning
with who you add. Try to limit it to existing clients, leads that are clearly interested in your services, and those who have requested to
be added to your list. Yes, you can add your family too! But maybe not all your friends...they may not be as passionate about your work
as you are. Be sure to ask them first.
Designing Your Newsletter
As a professional designer, I first must urge you to have a professional design your newsletter so it is complimentary to your
overall company image, offers simple usability, and has a beautiful, striking design. I understand there are do-it-yourselfers out there
trying to save money, but in the long run, your investment into a beautiful newsletter layout will pay off. So call me.
If you're still reading this, insistent on doing it yourself, then here is some advice for you, dear Lone Rangers of the marketing world.
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- How to use your logo files
go »
- Get free email with Google Apps
go »
- Viewing web stats
go »
- Social Media
go »
- Facebook Fan pages
go »
- Sending an E-Newsletter
go »
SOCIAL MEDIA:
This is a must-have for anybody doing social media! Trust me on this one! Get a free account, or $5.99/month if you have lots to handle!
STOCK PHOTOGRAPHY:
Looking for stock art for your projects? I can recommend this site - good pricing and nice photography.
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